At American U., media entrepreneurship includes NGOs


Jan Schaffer
First in a series on entrepreneurial journalism programs at universities and media organizations.

In the new world of media, traditional journalism organizations are just one more voice, and the MA in Media Entrepreneurship program at American University reflects that.


Jan Schaffer, who teaches the program's seminar on media entrepreneurship, believes that journalism schools should teach "information-gathering and truth-seeking skills to a broad array of future civic players.” That means new media could be non-governmental organizations and other nonprofits.

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