TestingAdsense

PolicyMic.com aims at millennials who are dissatisfied with traditional news outlets. It reaches 14.5 million unique users a month, according to Jake Horowitz, co-founder and editor-in-chief.   The site started 2 1/2 years ago, and “the goal all along has been to empower young people who want to be a part of the conversation around the news and feel that news outlets historically have done a poor job of appealing to our generation.”   “Young people want to read about serious topics, but they want to hear authentic voices. They’ve been lied to one too many times by politicians, they’ve been misled one too many times by news outlets.” “Young people are not going to news sites. They’re going to Facebook, Twitter, Instagram, Pinterest, Vine. You have to reach young people where they’re having conversations." And the different social networks require different presentations. "A Facebook story looks a lot different from a Twitter story, looks a lot different from a Pinter...

The news about Felix Salmon's decision to leave Reuters and join Fusion.net threw a spotlight on this new digital venture of ABC and Univision. A few weeks ago I interviewed Fusion's chief of digital, mobile and social platforms, Daniel Eilemberg . He talked about the target audience of Fusion -- millennials --  and his other entrepreneurial venture, Animal Politico, in Mexico. This is an expanded version of the original. Daniel Eilemberg, senior VP at Fusion Daniel Eilemberg , founder of Animal Politico , is only 35 but has been an editor at several major business and news publications in the U.S. and Latin America. The Spanish language site began three years ago as a Twitter feed and thrives on being at the center of social conversations about the news. It employs 20 journalists to report news for a Mexican audience in a way that is both entertaining and informative. Eilemberg has taken the lessons of Animal Politico with him to Univison’s Fusion.net . In January h...

Versión en español aquí.  Three of the speakers at the International Symposium on Online Journalism changed the way I look at the business of journalism: Jim Moroney, CEO of A.H. Belo and publisher of the Dallas Morning News; Jim Bankoff, founder and CEO of Vox Media, and Valtteri Halla, chief technical officer at Leia Media in Finland. Here is what got my attention.  Targeting new generation of consumers Jim Bankoff,  CEO of Vox Media , described a digital media world in which the future winners will be those with high-quality branded content. He is running against the current here. He has the old-fashioned idea that you need to pay competitive salaries to attract top digital-journalism talent, and that you can make money doing it. Jim Bankoff of Vox Media. Photo by ISOJ. While he sees the most popular news sites on the web as chasing page views with sensational headlines and clickbait --  Huffington Post , Buzzfeed , others -- his emphasis is on quality of audience rather than ...

Juanita Leon, founder of La Silla Vacia. ISOJ photo. Versión en español aquí. Launching a news publication online is the easy part. Paying the bills and surviving for several years is the hard part. Three of those who have evolved and survived for at least five years are La Silla Vacia , a political website in Colombia,  Homicide Watch , a news and data platform in three U.S. cities, and Texas Tribune , a news site focused on Texas civic life. It often takes at least four iterations for a digital initiative to gain traction, according to Michael Maness , vice president of the Knight Foundation’s Journalism and Media Innovation program. Maness moderated a panel in which the editors told their stories at the International Symposium on Online Journalism April 5 at the Knight Center for Digital Journalism in the Americas in Austin, Texas. Read more »

Joey Chung, co-founder of The News Lens Versión en español aquí. Some of the fastest growing digital media in Asia, Latin America and the U.S. are tapping into a young audience that wants news that is less partisan, more believable and sometimes irreverent. Animal Politico in Mexico started out as a Twitter feed with an edge. News Lens in Taiwan was designed for people who distrust all traditional media. And PolicyMic in the U.S. is aimed at millennials who want to participate in a conversation around the news. The founders told their stories April 4-5 at the International Symposium on Online Journalism at the Knight Center for Digital Journalism in the Americas in Austin, Texas. Read more »